Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Loyalitas Nasabah Bank Jateng Syariah KCPS Kartasura

The purpose of this study was to determine the effect of: service quality on customer loyalty of Bank Jateng Syariah KCPS Kartasura, product quality on customer loyalty of Bank Jateng Syariah KCPS Kartasura, service quality and product quality on customer loyalty of Bank Jateng KCPS Kartasura. This research is a quantitative research. The population of this study were 1782 customers of Bank Jateng KCPS Kartasura, a sample of 292. Data were obtained through questionnaires and documentation. The questionnaire was tried out and tested for validity and reliability. The data analysis technique used is multiple linear regression analysis, F test, t test, SR and SE. The results of the regression analysis obtained the regression line equation: Y = 1.499 + 0.400X1 + 0.415X2. The equation shows that customer loyalty is influenced by service quality and product quality. The conclusions drawn are: 1) There is an effect of service quality on customer loyalty. This is based on the t test, it is known that tcount> ttable 8.803> 1.968 and a significance value ttable 4.795> 1.968 and a significance value Ftable, namely 139.217> 3.028 and a significance value