Penggunaan Travel Cost Methods untuk memprediksi permintaan lokasi rekreasi: Suatu pendekatan methodologis

A B S T R A C T There are two main problems regarding recreation locations especially outdoor recreation. In one side, until now, the rate of visit of the population to to the tourism objects is still very low which raises an assumption that recreation location doesn’t create any opportunity in regional and domestic economy. In other side, undervalue of recreation services based on the willingness to pay cause a very low attractiveness of investment in tourism objects. To solve these problems, one should be able to estimate or predict the number of the demand of recreation location so that a good planning and development could be implemented in this area. One of the very common methods to calculate this demand is to use the travel cost methods. Many independent varable could be implemented in a multiple linear regression model, depends on the objective of the research. Somehow, a valid data is necessary in the application of statistical and quantitative analysis. Experiences showed a significant result of analysis using this travel cost methods. Keywords : location demand, recreation, economy, travel cost method