[[alternative]]The Sport Participation Behavior Economic Determinants of Taipei City Citizens

[[abstract]]本研究目的在透過經濟面向，探討台北市民的規律運動行爲，並由所得與時間配置等決策因素的分析，解釋個人的規律運動行爲，以及如何做運動參與的經濟決策。本研究以686位台北市民眾爲研究對象，以描述統計、logistic迴歸等研究方法進行資料分析，研究結果爲正向影響因素爲年齡、退休、家庭月收入爲「140,001-160,000元」與「160,001元以上」、以及休閒時間等5項；而負向因素爲婚姻、家管、工作時間、以及家務時間等4項。本研究的結論有二，其一爲家庭應可取代個人，成爲運動參與決策的單位。個人是在權衡家庭成員之間的比較利益，與家務工作及市場工作之生產力後，才做成運動參與決策。其二，時間配置是運動參與決策的主要因素之一。 The purpose of this study attempted to examine the economy of Taipei citizens' regular exercise behavior and how the citizens made economic decisions by scanning the distribution of time and income in their sport participation. The subjects were 686 citizens of Taipei City. The research data were analyzed using the methods of descriptive analysis and logistic regression. The results were as follow: Age, retirement, annual family income between NT$140,001~160,000 or above NT$160,001 and leisure time as positive factors. Martial status, housekeeping, work time, and family time were negative factors. The conclusions were that ”families” had replaced ”individuals” to become the pivotal decision-making unit. Individuals made sport participation decisions only on second thoughts of the impact on family economy; they also put them all on the scales: family productivity, chores, and marketing trends. This calculus popped up as the key factor among the main economic decision making ones