This study aims to prove and analyze whether the Influence of Features, Price Perception and Brand Image on Smartphone Purchase Decisions in Online Stores. This research is a quantitative research by distributing online questionnaires. The population used in this study is the people of Palembang City who have bought a smartphone at an online store. The sample in this study were 100 respondents. The data analysis technique used in this research is multiple regression analysis. The results obtained in this study are the variables of Features, Price Perception and Brand Image have a significant influence on Smartphone Purchase Decisions in Online Stores. Keywords: Features, Price Perception, Brand Image, Smartphone Purchase Decision in Onli...
This study aims to determine the effect of brand image and product attributes on purchasing decision...
Brand image and price also become a determining factor for someone in making a purchasing decision. ...
The smartphone is a technology that develops rapidly from year to year. Several factors that can inf...
This study aims to determine and analyze the effect of Perceived Price, Perceived Quality, Perceived...
The purpose of this research is to find variable brand image having influence Purchase Decision of S...
This study aims to analyze the influence of brand concern, convenience, dependency, price concern, p...
The advancement of information and communication technology is increasing rapidly causing the public...
The purpose of this study is to describe the effect of perceived price (PH) on purchasing decisions ...
The study aims to analyze the influence of brand image and price on Samsung smartphone purchasing de...
Smartphones are growing rapidly and are used as a tool to meet the needs of the world community, inc...
This study will be based-research by the intense competition in the Smartphone industry. As an exam...
This study aims to examine and analyze the effect of brand image on purchasing decisions, product qu...
The purpose of this research is to find out and analyze that there is an influence of Online consume...
This study aims to determine the effect of price, brand image and product quality on purchasing inte...
Smartphones industry continues to grow rapidly encourage producers to launch their flagship products...
This study aims to determine the effect of brand image and product attributes on purchasing decision...
Brand image and price also become a determining factor for someone in making a purchasing decision. ...
The smartphone is a technology that develops rapidly from year to year. Several factors that can inf...
This study aims to determine and analyze the effect of Perceived Price, Perceived Quality, Perceived...
The purpose of this research is to find variable brand image having influence Purchase Decision of S...
This study aims to analyze the influence of brand concern, convenience, dependency, price concern, p...
The advancement of information and communication technology is increasing rapidly causing the public...
The purpose of this study is to describe the effect of perceived price (PH) on purchasing decisions ...
The study aims to analyze the influence of brand image and price on Samsung smartphone purchasing de...
Smartphones are growing rapidly and are used as a tool to meet the needs of the world community, inc...
This study will be based-research by the intense competition in the Smartphone industry. As an exam...
This study aims to examine and analyze the effect of brand image on purchasing decisions, product qu...
The purpose of this research is to find out and analyze that there is an influence of Online consume...
This study aims to determine the effect of price, brand image and product quality on purchasing inte...
Smartphones industry continues to grow rapidly encourage producers to launch their flagship products...
This study aims to determine the effect of brand image and product attributes on purchasing decision...
Brand image and price also become a determining factor for someone in making a purchasing decision. ...
The smartphone is a technology that develops rapidly from year to year. Several factors that can inf...