Information Exchange in Supply Chains : The Case of Agritech

We propose to analyze the supply chain not (just) as interconnected firms where products move from primary production, through processing, down to final consumer (user), but rather as collaborating firms that exchange information in order for each to function. This opens the analysis of supply chains up for institutional economic analysis and also allows one to acknowledge that information can be used strategically. Yet, information exchange can also be hampered because of a supply chain’s structure—we focus on this. The difficulty of exchanging information is particularly important when an industry and its supply chain newly emerges or is disrupted. In such circumstances the way in which information is presented and used is not institutionalized yet in a way that works for the parties involved. We show the relevance of this approach to understanding supply chains by referencing the agrifood supply chain as it is on the cusp of being disrupted by the extensive use of Information Technology