MARKETING IN EDUCATION : Final paper

Obrazovne ustanove danas nailaze na razne izazove te stavljaju jedan drugi pogled na samo obrazovanje. Uslijed toga nužna je analiza marketinga u obrazovanju te njena primjena kao poslovne funkcije na primjeru Ekonomskog fakulteta u Osijeku. Cilj završnog rada je bio istražiti značaj primjene neprofitnog marketinga u obrazovanju. Isto tako cilj je bio prikazati SWOT analizu Ekonomskog fakulteta te izraditi anketu kojom bi uvidjeli mogućnosti uvođenja online nastave. U radu su prikazani rezultati istraživanja i prijedlog marketing strategija. Pozornost treba posvetiti zadovoljstvu ciljnih usvojitelja i rekonstrukciji postojeće visoko obrazovne ustanove kao odgovor na današnje potrebe suvremenog čovjeka. Marketing neprofitnih organizacija predstavlja važan čimbenik u poslovanju i radu tih ustanova te njihovoj promidžbi. U današnjem vremenu sve veće visoko obrazovne konkurentnosti valja se istaknuti kvalitetnom uslugom provođenja obrazovanja. Praćenjem informacijskih trendova uočavamo kako je nužnost za uvođenjem istih sve veća.Educational institutions today face new challenges that give us a new perspective on education. As a result, it is necessary to analyze marketing in education and its application as a business function on the example of the Faculty of Economics in Osijek. The aim of the final work was to explore the importance of applying non-profit marketing in education. The aim was also to present the SWOT analysis of the Faculty of Economics and to create a survey to see the possibilities of introducing online teaching. The paper presents research results and marketing strategy proposals.Attention should be paid to the satisfaction of target adopters and the reconstruction of the existing higher education institution in response to today's needs of modern man. Marketing of non-profit organizations is an important factor in the operation and operation of these institutions and their promotion. Nowadays, higher educational competition should be highlighted by quality education services. By observing information trends, we notice that the introduction of them is increasingly necessary