Conflict of interest in public relations

Ovaj rad govori o sukobu interesa, posebno u kontekstu odnosa s javnošću. Temeljni problem koji se razmatra u radu je, kako prepoznati, pa onda i spriječiti sukob interesa u sektorima koji su posebno skloni sukobu interesa. Cilj ovog rada je ukazati na važnost etičkog promišljanja u poslovnom svijetu, a posebno osnažiti svijest morala kod javnog i društvenog djelovanja. Uvodno se pokušava definirati etika, poslovna etika i moral, korupcija. Sljedeća cjelina definira sukob interesa prema Zakonu o sprječavanju sukoba interesa i važnim propisima Povjerenstva za sprječavanje sukoba interesa. Analizira se sukob interesa na konkretnom slučaju u kojem je Sud časti HUOJ pokrenuo postupak. I na kraju se donosi zaključak koje metode primijeniti i kako spriječiti sukob interesa u javnim djelovanjima.This paper discusses conflicts of interest in the context of public relations. The fundamental problem discussed in the paper is how to identify and prevent conflicts of interest in sectors that are particularly prone to conflicts of interest. The aim of this paper is to point out the importance of ethical thinking in the business world and to strengthen the awareness of morality in public and social action. The introduction tries to define ethics, business ethics and morals, corruption. The following section defines the conflict of interest according to the Law on the Prevention of Conflicts of Interest and important regulations of the Commission for the Prevention of Conflicts of Interest. The conflict of interest is analyzed in a specific case in which the Court of Croatian Public Relations Association initiated proceedings. Finally, a conclusion is made as to which methods to apply and how to prevent conflicts of interest in public actions