Enterpreneurship in sport and sport tourism

Poduzetništvo danas predstavlja temelj razvoja boljeg društva i podrazumijeva jednako društveno i privatno poduzetništvo. Sam vlasnik mora imati određena znanja, vještine, hrabrosti. Bit poduzetništva je u nemiru, stalnom traženju novih ideja, maštovitosti u pronalaženju novih mogućnosti u poslovanju, pouzdanoj intuiciji i procjeni. U ovom radu, poduzetništvo u sportu i sportskom turizmu predstavljen je upravo bit poduzetništva te spoj sporta i poduzetništva na primjeru Plitvičkog maratona koji se održava u turistički izrazito atraktivnom području i koji će se 2020. godine održati već 35. put te pridonosi promociji nacionalnog parka i diferenciranju njegove ponude.Entrepreneurship today is the cornerstone of social betterment. Those who wish to be entrepreneurs need to have certain skills, knowledge as well as courage. The whole point of being an entrepreneur is to be in a constant state of restlessness, search of new ideas, doses of creativity, finding new pathways and possibilities in management as well as trusting one's own intuition and evaluation of situations. Main discussion of this final paper will be the combination of sport tourism and sport entrepreneurship on Plitvice Marathon example which is held in attractive tourist destination and it will be held 35th time. Plitvice Marathon contributes to the promotion of national park and differentiation of its offer