Web application optimization for search engines

Tema diplomskog rada je navesti i objasniti postupke optimizacije web-aplikacije. Cilj optimiziranja je pozicioniranje web-aplikacije na što višem mjestu prilikom upisivanja relevantnog sadržaja u nekom pretraživaču. U radu su navedeni najpopularniji pretraživači te neke od njihovih karakteristika na koje posebno treba obratiti pažnju i prilagoditi ih kako bi optimiziranje bilo uspješno provedeno. Rad sadrži navedene metode te čimbenike koje je potrebno optimizirati kako bi rangiranje bilo što uspješnije. Nakon pojašnjenja svih elemenata koji se optimiziraju u svakoj metodi te prolaskom kroz sve elemente izvršen je primjer optimiziranja svakog elementa te navedene dobre prakse prilikom optimiziranja, kao i loša prakse. Na kraju su napravljene potrebne preinake po pravilima i normama pisanja diplomskog rada.The topic of the thesis is to list and explain the procedures for optimizing a web application. The goal of optimization is to position the web application as high as possible when typing relevant content in a browser. The paper lists the most popular search engines and some of their characteristics that need special attention and adjustment in order to optimize successfully. The paper contains the listed methods and factors that need to be optimized in order for the ranking to be as successful as possible. After explaining all the elements that are optimized in each method, going through all the elements made an example of optimizing each of the elements, and listed good practices in optimization as well as bad practices. In the end, the necessary modifications were made according to the rules and norms of writing the thesis