SOCIAL MEDIA MARKETING AND ITS IMPACT ON THE USERS

Razvoj društvenih mreža ostavio je puno prostora za razvoj marketinga. Društvene mreže danas su svoje alate prilagodile marketingu kako bi olakšale oglašavanje i promocije putem interneta. U ovom radu detaljno je objašnjen marketing na društvenim mrežama i njegov utjecaj na korisnike, oglašavanje branda La Piel na popularnim društvenim mrežama kao što je Instagram i Facebook, te se na kraju završnog rada nalaze rezultati provedenog istraživanja o mišljenjima i stavovima korisnika društvenih mreža o oglašavanju na društvenim mrežama. Anketa je postavljena na društvenoj mreži Facebook i njoj je pristupilo 173 ispitanika. Rezultati ankete pokazali su da je većina korisnika nezadovoljna količinom oglasa na internetu. Na kraju se zaključilo da je oglašavanje na društvenim mrežama zamijenilo tradicionalne medije kao što su radio, tv... Društvene mreže moćan su alat kada je u pitanju marketing, ali je jako važno iskoristiti ih na pravi način.The development of social networks has left a lot of room for marketing development. Social media today have adapted their marketing tools to facilitate online advertising and promotions. This final paper explains in detail social media marketing and its impact on users, advertising the La Piel brand on popular social media networks such as Instagram and Facebook, and at the end of this final paper there are the results of a survey on the opinions and attitudes of social media users about advertising on social media networks. The survey was posted on the social media network Facebook and was accessed by 173 respondents. The results of the survey showed that most users are dissatisfied with the amount of ads on the Internet. In the end, it was concluded that advertising on social media networks replaced traditional media such as radio, TV, etc. Social media networks are a powerful tool when it comes to marketing, but it is very important to use them in the right way