TRENDS AND FUTURE OF LOGISTICS IN INTERNATIONAL BUSINESS : Graduate paper

Globalizacija tržišta je zapravo uklanjanje zapreka u razmjeni između više država. Micanje trgovinskih barijera pomoću globalizacije tržišta dalo je priliku poduzećima da određene procese proizvodnje prebace u druge države kako bi proizveli što kvalitetniji proizvod ili po što nižoj cijeni zbog jeftinijih proizvodnih čimbenika. Kako bi poduzeće povećalo svoj profit ili možda smanjilo troškove ono često prelaze na međunarodna tržišta. Pri prelasku na međunarodna tržišta suočavaju se s promjenama u logistici, kao i troškovima koji se javljaju. Svi procesi logistike postaju kompliciraniji i zahtjevniji zbog prelaska granica države u kojoj se to određeno poduzeće nalazi. Poduzeće se sreće s novim izazovima u poslovanju. Neki od izazova s kojima se poduzeće susreće su: duže vrijeme dostave u nabavi, transport zahtjeva puno više točaka razlaganja i sakupljanja proizvoda, poduzeće susreće se s tečajem i fluktuacijom cijena, nepouzdano vrijeme transporta. Teško je konkurirati na novim tržištima gdje se konkurencija već asimilirala na tom tržištu i zna svoje potrošače. Osim tog svega, svjetsko tržište se konstantno mijenja i razvija na nove načine. Novi zahtjevi potrošača, razvijaju se novi proizvodi, nove tehnologije, novi načini proizvodnje, poput „Internet of things“, „Blockchain tehnologija“, razvitak bespilotnih letjelica, veća ekološka osviještenost ljudi. Globalna poduzeća koja su uspješna na globalnom tržištu su ujedno i brzo utvrdila važnost logistike kao funkciju menadžmenta i važnost praćenja trendova koja su se razvila u logistici. Neki od međunarodnih poduzeća koji konstantno prate trendove u poslovanju i logistici su: Amazon, Apple, Walmart i Rolls-Royce. Oni su jedni od većih poduzeća u svojim industrijama i to već duži period te zbog toga su ujedno i primjeri zašto je bitno pratiti trendove i konstantno razvijati svoje poduzeće kako bi ostalo pri vrhu i zadovoljio svoje potrošače.Globalization of market in its core is removing challenges in trade between countries. Removing the barriers trough globalization of market gave the enterprises the opportunity to move certain production processes to other countries in order to produce the highest quality products or at the lowest possible price due to cheaper production factors. So, in order for an enterprise to increase its profits or perhaps reduce costs, it often chooses to move to international markets. When moving to international market, they experience changes in whole company and their logistics also as the cost of their logistics. All processes become more complicated and demanding due to crossing the borders of the country in which that particular company is located. The enterprise is facing new business challenges. Some of the challenges that the enterprise faces are: longer delivery time in procurement, transport requires more points of decomposition and collection of the products, the company faces exchange rates and price fluctuation, unreliable transport time. It’s difficult to compete in new markets where competition has already assimilated into market and knows its consumers. In addition to all this, the world market is constantly changing and evolving in new ways. Consumers are being more demanding, new products are being developed, new technologies, new production methods such as the “Internet of things”, “Blockchain technology”, the development of drones, greater environmental awareness of people. Global companies that are successful in the global market have also quickly realized the importance of logistics as a function of management and the importance of recognizing and following trends that have developed in logistics. Some of the international enterprises that constantly developing and follow trends in business and logistics are: Amazon, Apple, Walmart and Rolls-Royce. All of them have been one of the largest enterprises in their industries for a long time, which is also why they are examples of why it is important to follow trends and constantly improve your company in order to stay on top and satisfy your consumers