Analysis and comparison of verbal communication of winning speeches of the last three presidents of the Republic of Croatia

Javni govor državnika oduvijek je fokus analize i tema razmišljanja stručnjaka, ali i medija i građana, pogotovo ako se radi o javnoj komunikaciji najviših državnih instancija. Moderno govorništvo i teorije javne komunikacije u stalnoj su promjeni, a nove tehnologije ubrzano vode ovu disciplinu do noviteta i istovremeno nas podsjećaju slijediti već ustaljene standarde. Analiza verbalne komunikacije predsjednika država često je srž istraživanja te se u njima nastoje uspostaviti otkloni i prakticiranja standarda i preporuka. Dok se u komparativnim analizama nastoje uvidjeti distinkcije i sličnosti govora na tim funkcijama. Upravo je predmet ovoga rada analiza verbalne komunikacije pobjedničkih govora posljednja tri predsjednika Republike Hrvatske u kojem je cilj komparacija i analiza sadržaja govora. Analizama je zaključeno da postoje otkloni i nedostaci svakog pojedinog govora, no ne u svim stavkama, ali i prednosti svakog govornika te vještine i znanja implementirani u realizaciju govora.Statesmen's public speaking has always been the focus of analysis and discussion topic for the experts, citizens and the media, especially when it comes to public communication of the highest public instances. Modern oratory and public communication theories are in constant change, and new technologies are rapidly leading this discipline to novelties, but, at the same time, they keep reminding us to follow the standards and usual practices. Analysis of verbal communication of the presidents of states is often the core of the researches in which authors seek to detect mistakes and correctness of the speeches. They also try to compare the speeches using comparative analysis by which they try to see the distinctions and similarities. The subject of this paper is the verbal communication analysis of the winning speeches of the last three presidents of the Republic of Croatia. The analysis concludes that there are gaps and shortcomings of each speech, but not in all aspects. It also reveals the strengths of each speaker and their skills and knowledge implemented in the speech