BUSINESS ANALYSIS OF DIGITAL CORPORATIONS

U radu je objašnjeno djelovanje digitalizacije to jest digitalnog doba na transformaciju poslovanja korporacija iz nekadašnjih tradicionalnih oblika poslovanja u nove moderne oblike vođene digitalnom tehnologijom. Prikazano je kretanje razvoja digitalne tehnologije kroz povijest do danas te prilagodba korporativne kulture novom dobu. Digitalne tehnologije postaju vrlo važan infrastrukturni čimbenik digitalne ekonomije kojima se brzo i učinkovito analiziraju, stvaraju i prosljeđuju dobra. Prikazano je djelovanje digitalizacija na obrazovanje te reformu radne snage s obzirom na pojavu novih radnih mjesta te nestajanje pojedinih zastarjelih radnih mjesta. Digitalna ekonomija temelji se na skupljanju i pohrani podataka što se često kosi s pravima na privatnost te su objašnjeni načini odgovornog ponašanja na mreži to jest na internetu. Na primjerima velikih digitalnih korporacija prikazano je što sve čine kako bi ostale konkurentne i u korak s promjenama. Provedeno je istraživanje na 65 ispitanika o digitalnom dobu i korištenju digitalnih usluga.The paper explains the effect of digitalization, in the digital age, on the transformation of corporate operations from the former traditional forms of business into new modern forms guided by digital technology. Paper shows the development of digital technology through history to the present day and the adaptation of corporate culture to the new age are presented. Digital technologies are becoming a very important infrastructural factor of the digital economy by which goods are quickly and efficiently analyzed, created and passed on. The impact of digitalisations on education and labor force reform with regard to the emergence of new jobs and the disappearance of certain obsolete jobs is presented. The digital economy is based on the collection and storage of data, which often violates privacy rights, and explains the ways of responsible behavior online, on the Internet. The examples of large digital corporations shows what they are doing to stay competitive and in step with change. A survey was conducted on 65 respondents on the digital age and the use of digital services