Factors Affecting Intention to Transact by Electronic Payment in Supermarkets in Hanoi (Vietnam)

The study is conducted based on 391 observational samples in Hanoi with the context that Vietnam is promoting digital transformation in all aspects of life. Research has shown that: “Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facility Conditions” and “Security and Privacy” have a positive impact on the e-payment intention of shoppers in supermarkets in Hanoi, especially Facility Condition is the most influential factor. In addition, the result also found that the age variable also acts as a crucial driver factor in the process of forming human intentions, while the gender variable has no impact on that process. The study of factors that can affect the intention of electronic payment contributes more theoretical basis in this field, as well as provide a more realistic view of the situation of using electronic payment in Vietnam in general, creating a driving force for the promotion of the development of electronic payment regularly in terms of frequency of application and diversity of application forms. In this study, the authors, besides inheriting domestic and foreign studies on electronic payment, also develop innovative points compared to previous studies. The study uses the new approach to study electronic payment through transactions in supermarkets and assess the role of demographic variables on user intention. Keywords: electronic payment, supermarket, solutions DOI: 10.7176/EJBM/13-11-02 Publication date:June 30th 202