DETERMINANTS OF ENTREPRENEURIAL INTENTION: EMPIRICAL STUDY OF STUDENT ENTREPRENEURS

ABSTRACT This study aims to determine the effect of entrepreneurial creativity and self -efficacy on student entrepreneurial Intention. This study uses a quantitative research approach to the type of associational research. The population in this study was 360 students of Universitas Negeri Makassar who already had a business in 2019 and sample of 144 students. The determination of the sample uses random sampling and proportional techniques. Data collection techniques was carried out using questionnaire techniques. Data analysis techniques were used using descriptive and inferential statistical analysis. The results showed that entrepreneurial creativity and self-efficacy both partially and simultaneously had an influence on student entrepreneurial intention. Therefore, it is recommended that higher education curriculum be oriented towards entrepreneurship to increase students' creativity and self-efficacy so that they have the ability to create jobs rather than find work