THE IMPORTANCE OD THE ETHICS IN THE WORLD OF THE BUSINESS DECISION MAKING

Zbog globalizacije i dostupnosti podataka veoma je važno poštuje li tvrtka etičke norme ponašanja i dali implementira etičko ponašanje u cjelokupan proces organizacijske kulture. Poslovna etika odnosi se na one vrste poslova koji se obavljaju za druge, i to s ciljem pribavljanja koristi i za druge, te izravne ili neizravne koristi za sebe same. S obzirom na veliki pritisak javnosti poduzećima postaje sve važnije etičko poslovanje. Zbog složenosti poslovanja zaposlenici i menadžeri stalno su okruženi etičkim dilemama prilikom obavljanja djelatnosti. Menadžeri imaju veliku ulogu u rješavanju etičkih dilema, a kako bi skinuo taj teret s ramena, potrebno je definirati pravila ponašanja. Menadžeri koji su glavni donositelji odluka u poslovanju trebali bi se pridržavati određenih etičkih načela prilikom donošenja poslovnih odluka u poslovanju kako bi postupali na etički način. Uz etički menadžment i etičko poslovanje usko je vezano društveno odgovorno poslovanje i održivost. Društveno odgovorno poslovanje je koncept u kojemu poduzeća mogu svoje poslovanje integrirati društvene i poslovne ciljeva. Društveno odgovorna poduzeća postaju sve važnija komponenta uspješnog poslovanja, jer donosi do brojnih koristi poput jačanja konkurentnosti, prepoznatljivost među potrošačima ali i povećanju tržišnog udjela. Kreiraju se razni kodeksi koji trebaju poduzećima olakšati primjenu etičkih norma, kako u svijetu tako i u Hrvatskoj. Dobar glas svake organizacije postiže se dugotrajnim i poštenim radom uz velike muke i znatna odricanja. Poduzeća koja imaju dobru reputaciju konkurentnija su.Because of globalization and availability of the data it is very important does the company respects the ethics behaviour and does it implement into the entire organizational culture process. Business ethics refers to jobs which are transact for other clients, and with purpose of collecting benefits for others, as well as direct or indirect benefits for themselves. Companies take the great importance for the business ethics relating to large public pressure. Due to the complexity of management, employees and managers are enclosed by ethics dilemmas while doing their business. Managers take huge part in resolving ethics dilemmas and in order to prevent this burden it is very important to define behaviour rules. Chief managers who are responsible for making all decisions about business should stick to defined ethics principles while making decisions. Ethics management and ethics business are closely connected with socially responsible business and sustainability. Socially responsible business is a concept in which companies can integrate their social and business aims. Socially responsible companies are becoming more and more important component of successful business because of their benefits in competition skills among others, recognition among consumers as well as increasing of market shares. Different codex are created to facilitate application of ethical standards in the World as well in the Croatia. Making company name recognizable is made through hard and honest work with lots of efforts and significant renunciation. Companies with good reputation are the ones with bigger competition in the business world