Creation and promotion of a virtual gallery for young Croatian artists

Dok su neki spremno prigrlili nove načine komunikacije sa svojom publikom, drugi su bezuspješno pokušavali pronaći način da opstanu nakon što je globalna pandemija promijenila način rada muzejskih i ostalih kulturno-umjetničkih institucija. Onima koji su donedavno zanemarivali aspekt virtualne komunikacije ili nisu dovoljno važnosti pridavali samom korisniku, sada je to došlo na naplatu. Pojedinim takvim institucijama, novonastala situacija došla je kao alarm te podigla njihov rad na neku višu razinu, barem što se digitalnog aspekta tiče, no neke je nažalost trajno zatvorila. S ciljem ostvarenja online izložbe koja komunicira upravo ono što korisnik, u moru informacija, traži – nastaje projekt plARTforma. Projekt se fokusira na popularizaciju umjetnosti među mladima, na način da autori uz pomoć ovog projekta postaju poznatiji, a nove generacije u projektu vide zanimljiv sadržaj koji uspijeva zadržati njihovu pažnju i donijeti im neka nova saznanja. Iz tog razloga, izrada projekta, dizajn i sadržaj u potpunosti su prilagođeni digitalnom društvu i pojedincu željnom suvremenog online sadržaja.While some have readily embraced new methods of communication with their audience, others have failed to find a way to stay afloat after the global pandemic changed how museums and other arts and culture institutions conduct their work. Those who have up to now ignored the aspect of virtual communication or haven't given enough attention to the user are now feeling the negative effect of their decisions. The newly formed situation came as an alarm to some of the institutions that found themselves in the aforementioned predicament, forcing them to bring their work to a new level, at least from a digital standpoint. Unfortunately, it meant permanent closing for others. Intending to realise an online exhibition that, among a sea of information, communicates exactly with the user's wants and needs, the plARTforma project arose. The project focuses on the popularisation of art among young people in a way that helps authors get noticed, and gives new generations the opportunity to see interesting content that manages to keep their attention and brings them new knowledge. For these reasons, the project's creation, design, and content are entirely adapted to the digital society and individuals who are hungry for modern online content