The objective of this paper is to apply and convene upon a set of performance indicators to evaluate the best use of online media for public relations campaigns, so as to identify what factors contribute to improving the organisational capacity of companies to alleviate risks and risk communication through social media
Purpose: In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding pu...
The 21st century has brought about a new era in the communication industry--the personalization of m...
There is not an organization today that can afford to ignore the power of social media. Public rela...
This article presents the challenges and opportunities of social media for public institutions and a...
: In this study, the historical adventure of public relations and the definition of public relations...
An analysis of how public relations practitioners are using social media. Online journal article at ...
The international survey of public relations practitioners (n=574) reported about in this article a...
This paper explores social media as a new tool for Public Relations and also the implications of hav...
The study is based on the development of the public relations’ campaign from 2000 to 2016 and how th...
This thesis will provide a clear and concise guideline on how to grow a business’s social media pres...
Social media has altered the design of modern society. It has changed the way people lived and worke...
Though government departments rely heavily on different techniques for Public Relations (PR), the fu...
Social media holds important implications for the public relations profession. Researchers have iden...
AbstractOnline public relations may constitute a unique way of promoting an organization, its produc...
This seventh annual survey measuring how social and other emerging media are being used in public r...
Purpose: In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding pu...
The 21st century has brought about a new era in the communication industry--the personalization of m...
There is not an organization today that can afford to ignore the power of social media. Public rela...
This article presents the challenges and opportunities of social media for public institutions and a...
: In this study, the historical adventure of public relations and the definition of public relations...
An analysis of how public relations practitioners are using social media. Online journal article at ...
The international survey of public relations practitioners (n=574) reported about in this article a...
This paper explores social media as a new tool for Public Relations and also the implications of hav...
The study is based on the development of the public relations’ campaign from 2000 to 2016 and how th...
This thesis will provide a clear and concise guideline on how to grow a business’s social media pres...
Social media has altered the design of modern society. It has changed the way people lived and worke...
Though government departments rely heavily on different techniques for Public Relations (PR), the fu...
Social media holds important implications for the public relations profession. Researchers have iden...
AbstractOnline public relations may constitute a unique way of promoting an organization, its produc...
This seventh annual survey measuring how social and other emerging media are being used in public r...
Purpose: In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding pu...
The 21st century has brought about a new era in the communication industry--the personalization of m...
There is not an organization today that can afford to ignore the power of social media. Public rela...