Firms increasingly develop partnerships with non-profit organizations (NPO) to support a cause and improve their corporate image. This type of Corporate Social Responsibility, called cause-related marketing, commits firms to fund associations that encourage environmental protection, international development, and other causes by donating part of their profits. In this article, we argue that when cause-related marketing is applied to products with a negative externality, these a priori win–win arrangements can generate adverse and unexpected effects. We consider a vertical differentiation model integrating two assumptions. First, consumers may perceive the firm's contribution to be higher than the actual donation. Second, consumers who value...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
This research explores the effects of a brand scandal that affects a for-profit brand collaborating ...
Firms increasingly develop partnerships with non-profit organizations (NPO) to support a cause and i...
The role of social responsibility within business has been debated for decades. It appears that ther...
This paper examines the effects of cause-related marketing (CrM) strategies on consumers' moral judg...
Companies are increasing their use of cause-related marketing as a means of communicating their comm...
Cause related products are more and more used to encourage environmental protection and other causes...
While considerable attention has been given to the harm done to consumers by marketing, less attenti...
Although corporate social responsibility (CSR) has become increasingly important to a company’s succ...
Drawing from signaling theory, this study investigates the shareholder wealth effects of marketing i...
As part of their corporate social responsibility, many organizations practice cause-related marketin...
Nowadays, companies are increasing their participation towards the implementation of Corporate Socia...
Purpose:Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s co...
Nonprofit forays into the for-profit sector are increasing in frequency but remain a contentious iss...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
This research explores the effects of a brand scandal that affects a for-profit brand collaborating ...
Firms increasingly develop partnerships with non-profit organizations (NPO) to support a cause and i...
The role of social responsibility within business has been debated for decades. It appears that ther...
This paper examines the effects of cause-related marketing (CrM) strategies on consumers' moral judg...
Companies are increasing their use of cause-related marketing as a means of communicating their comm...
Cause related products are more and more used to encourage environmental protection and other causes...
While considerable attention has been given to the harm done to consumers by marketing, less attenti...
Although corporate social responsibility (CSR) has become increasingly important to a company’s succ...
Drawing from signaling theory, this study investigates the shareholder wealth effects of marketing i...
As part of their corporate social responsibility, many organizations practice cause-related marketin...
Nowadays, companies are increasing their participation towards the implementation of Corporate Socia...
Purpose:Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s co...
Nonprofit forays into the for-profit sector are increasing in frequency but remain a contentious iss...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
This research explores the effects of a brand scandal that affects a for-profit brand collaborating ...