Problems and prospects of electoral sociology in Ukraine

В статті розглянуто основні проблеми становлення вітчизняної електоральної соціології та можливі причини негативного досвіду електоральних досліджень в Україні. Особливу увагу автори звертають у статті на особливості досліджень електоральної поведінки на парламентських виборах 2012 року.In this article the authors aim to study to find out specifics of the national electoral sociology and to analyze the negative experience of sociological support election campaigns in Ukraine. The authors are convinced that dominant functions of electoral sociology, among other functions of social science is forecasting and diagnostic. The study argues that the institutionalization of electoral sociology in Ukraine since independence has started, because in the Soviet Union, this branch of sociological knowledge and practice are unlikely to have development prospects. An important issue of electoral sociology in Ukraine, which on the surface is rather frequent failures reputable research agencies and famous sociologists associated with the prediction of voting behavior of the population. The main problems of domestic electoral sociology authors emphasize failure to implement adequate theoretical reflection of existing empirical rather rich. Moreover, serious methodological problem was a "limited" electoral sociology that empirical dimension focused mainly on pollsters-approach. To demonstrate some of the problems of modern domestic electoral sociology turn to sociological impacts elections to the Verkhovna Rada of Ukraine, 2012. Through the analysis of the 2012 election authors conclude manifestations effect «the last minute swing». In addition, the authors raise the issue of interpretation "inconformity" or answers wavering. The article states that as a result of the rise of authoritarian tendencies in society or voter or the sociologist or the customer (which is often a representative of the ruling elite) cannot to provide qualitative sociological information.В статье рассмотрены основные проблемы становления отечественной электоральной социологии и возможные причины негативного опыта электоральных исследований в Украине. Особое внимание авторы обращают в статье на особенности исследований электорального поведения на парламентских выборах 2012 года