Add to ORKGThis study examined if individuals treat denominations like product brands. It was hypothesized that people would be more loyal to a brand than to their church. Thirty college professors, 20 healthcare workers from Family Practice and Associates (a prestigious healthcare facility in Huntington), and 100 college juniors and seniors from Huntington University (a Midwestern Christian college) were selected using convenience sampling
There are mixed opinions in the literature in regards of the appropriateness, relevance and signific...
In line with social media development, the online brand community becomes an alternative media that ...
This study aims to analyze the effect of brand experience and emotional attachment on brand trust an...
Are brands the “new religion”? Practitioners and scholars have been intrigued by the possibility, bu...
The objective of my thesis is to examine the church and its efforts to market to the consumer-centri...
The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand iden...
Religion in America has always involved competition among various religious organizations to gain ad...
Are brands the "new religion"? Practitioners and scholars have been intrigued by the possibility, bu...
This study is a work of Practical Theology aiming to create an interpretative paradigm within which ...
Purpose: This paper uses social identity theory to investigate the sequential mediating effects of ...
The purpose of this study was to analyze the effect of Brand <br />relationship, Brand trust, Brand ...
Religion appears to play a very important role in people\u27s lives in the United States. Some compa...
The purpose of this study was to obtain a comprehensive understanding of brand evangelism that is la...
The purpose of this thesis is to determine the impact religion has on the average mid-western Americ...
This study discusses the influence of religion on customers’ attitudes and behaviors mainly through ...
There are mixed opinions in the literature in regards of the appropriateness, relevance and signific...
In line with social media development, the online brand community becomes an alternative media that ...
This study aims to analyze the effect of brand experience and emotional attachment on brand trust an...
Are brands the “new religion”? Practitioners and scholars have been intrigued by the possibility, bu...
The objective of my thesis is to examine the church and its efforts to market to the consumer-centri...
The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand iden...
Religion in America has always involved competition among various religious organizations to gain ad...
Are brands the "new religion"? Practitioners and scholars have been intrigued by the possibility, bu...
This study is a work of Practical Theology aiming to create an interpretative paradigm within which ...
Purpose: This paper uses social identity theory to investigate the sequential mediating effects of ...
The purpose of this study was to analyze the effect of Brand <br />relationship, Brand trust, Brand ...
Religion appears to play a very important role in people\u27s lives in the United States. Some compa...
The purpose of this study was to obtain a comprehensive understanding of brand evangelism that is la...
The purpose of this thesis is to determine the impact religion has on the average mid-western Americ...
This study discusses the influence of religion on customers’ attitudes and behaviors mainly through ...
There are mixed opinions in the literature in regards of the appropriateness, relevance and signific...
In line with social media development, the online brand community becomes an alternative media that ...
This study aims to analyze the effect of brand experience and emotional attachment on brand trust an...