Add to ORKGEmily Alford is a Reference and Technology Librarian at Michigan State University.This paper will focus on how academic libraries can promote and market their eResources. What works? What doesn’t? How do we educate our users about changes, updates, and information about our eResources
A 2019 e-learning marketing study discovered that teaching faculty’s awareness of library e-learning...
For many libraries across the world, marketing, development and fundraising can be dirty words and i...
This article uses an evidenced based approach using the finding of the Library Impact Data Project t...
As the information marketplace and the needs of the library community continue to evolve, the academ...
This paper considers the various opportunities that might be available to promote the e-resources he...
question was asked: “Is there a magic button somewhere for us just to push and market our e-resource...
Purpose – The purpose of this paper is to report research into the marketing and promotion of e-book...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
The purposes of this study were to see how ARL libraries promote electronic resources from their hom...
No matter how visible your reference desk is, no matter how many information literacy session your l...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
Purpose: This research identifies which marketing activities libraries are using to promote electron...
In some ways, a university library is the only game in town: academic research libraries exist to s...
This study explores the marketing of electronic resources in libraries, investigating how libraries ...
This study is designed to investigate marketing techniques for promoting library services and resour...
A 2019 e-learning marketing study discovered that teaching faculty’s awareness of library e-learning...
For many libraries across the world, marketing, development and fundraising can be dirty words and i...
This article uses an evidenced based approach using the finding of the Library Impact Data Project t...
As the information marketplace and the needs of the library community continue to evolve, the academ...
This paper considers the various opportunities that might be available to promote the e-resources he...
question was asked: “Is there a magic button somewhere for us just to push and market our e-resource...
Purpose – The purpose of this paper is to report research into the marketing and promotion of e-book...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
The purposes of this study were to see how ARL libraries promote electronic resources from their hom...
No matter how visible your reference desk is, no matter how many information literacy session your l...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
Purpose: This research identifies which marketing activities libraries are using to promote electron...
In some ways, a university library is the only game in town: academic research libraries exist to s...
This study explores the marketing of electronic resources in libraries, investigating how libraries ...
This study is designed to investigate marketing techniques for promoting library services and resour...
A 2019 e-learning marketing study discovered that teaching faculty’s awareness of library e-learning...
For many libraries across the world, marketing, development and fundraising can be dirty words and i...
This article uses an evidenced based approach using the finding of the Library Impact Data Project t...