Communicating Mission and Building Library Brand Using Taglines, Slogans, or Logos

We live in a visual society. Everywhere you go, you can see various eye-catching logos, trademarks, service marks, and other identifying marks for organizations. These extend to the Internet, perhaps the most eye-appealing resource ever, where librarians increasingly use its power and reach to communicate with their publics using Flash, animated GIFs, and both audio and video messages