Marketing the Media Center: Let Me Count the Ways!

When I think of marketing my school library/media center, a multitude of examples runs through my mind. These range from the mainstream (chairing the professional development grant committee and heading up the school improvement plan) to the, well, not so mainstream (dressing as Viola Swamp—black lips and all— for Book Character Day!) Marketing a library/media center and its programs is more than just good public relations - it’s our survival. With pending rumors of cutbacks for educational programs, we have to demonstrate our worth and importance every single day to our patrons and school administrators. Eliminating media specialists and diverting our funds elsewhere must be the furthest thing from their collective mind