The Hospitality Cooperative Education: What are the Benefits for Industry Partners?

Cooperative education program was introduced into undergraduate hospitality degree program to help students be better prepared for their careers. A cooperative partnership between the industry and universities results in both sides receiving benefits. This study identifies the benefits industry partners receive from a cooperative education program. The implications of these benefits leads to the evaluation of hospitality cooperative education. From the results of the evaluation, recommendations are proposed for redesigning the cooperative education program