Add to ORKGLittle research has been done to measure brand equity of hospitality companies. It is important for food service organizations to measure accurately their brand equity in order to manage and leverage it properly. This study attempts to measure the brand equity of casual dining restaurant chains in monetary terms using conjoint analysis
Today make a strong brand is an objective for many organizations like service organizations. Therefo...
The aim of the study was to fill in the gaps in the discussion of the way in which fast food brand e...
The traditional brand management in the hotel industry is facing a great challenge as numerous brand...
Emphasis on building and managing brand equity, as a primary driver of a hospitality firm's success,...
AbstractDue to customer's changing demand and increased competition among restaurants, brand has bec...
This study develops and tests a consumer-based chain restaurant brand equity(CBCRBE) model and inves...
The aim of this research paper is to investigate the relationship of restaurant brand equity with br...
Four of the dimensions that combine to contribute to chain restaurants’ brand equity are brand...
[Excerpt] Building brand equity, or strong brands, is considered to be one of the key drivers of a b...
The objective of this study was to measure consumers’ perception on the brand equity of the fast foo...
There has been raising awareness of social responsibility from stakeholders, especially from custome...
Academia continues to make significant efforts to comprehend the factors affecting the growth of a b...
Strong brand equity has become a very important factor that influences consumer’s perceptions of a b...
Failure to establish brand equity can adversely impact the sustainability of a business organization...
Abstract Purpose - The purpose of this study is to provide hotel brand managers with a robust measu...
Today make a strong brand is an objective for many organizations like service organizations. Therefo...
The aim of the study was to fill in the gaps in the discussion of the way in which fast food brand e...
The traditional brand management in the hotel industry is facing a great challenge as numerous brand...
Emphasis on building and managing brand equity, as a primary driver of a hospitality firm's success,...
AbstractDue to customer's changing demand and increased competition among restaurants, brand has bec...
This study develops and tests a consumer-based chain restaurant brand equity(CBCRBE) model and inves...
The aim of this research paper is to investigate the relationship of restaurant brand equity with br...
Four of the dimensions that combine to contribute to chain restaurants’ brand equity are brand...
[Excerpt] Building brand equity, or strong brands, is considered to be one of the key drivers of a b...
The objective of this study was to measure consumers’ perception on the brand equity of the fast foo...
There has been raising awareness of social responsibility from stakeholders, especially from custome...
Academia continues to make significant efforts to comprehend the factors affecting the growth of a b...
Strong brand equity has become a very important factor that influences consumer’s perceptions of a b...
Failure to establish brand equity can adversely impact the sustainability of a business organization...
Abstract Purpose - The purpose of this study is to provide hotel brand managers with a robust measu...
Today make a strong brand is an objective for many organizations like service organizations. Therefo...
The aim of the study was to fill in the gaps in the discussion of the way in which fast food brand e...
The traditional brand management in the hotel industry is facing a great challenge as numerous brand...