Website design and corporate identity

V teoretičnem delu diplome obravnavam teorijo spletnih strani, raziščem, kakšno vlogo in vpliv imajo le-te na stranke, prav tako pa predstavim celostno grafično podobo podjetja, njeno vloga in ključne lastnosti, kot so logotip, barve, tipografija ipd. V empiričnem delu je cilj in namen diplomskega dela izdelava spletne strani za podjetje Studio Amadeus, ki se ukvarja predvsem s fotografijo, video produkcijo in z grafičnim oblikovanjem, in sicer s pomočjo graditelja spletnih strani Squarespace. Ker sproti analiziram rabo Squarespacea, izdelavo spletne strani obravnavam po naslednjih korakih: izbor teme, vpis v Squarespace, uvod rabe Squarespace in oblikovanje spletne strani. Prav tako pa zanje izdelati celostno grafično podobo podjetja po postavkah: izdelava logotipa, izbrane barve in tipografija, vizitka, poslovne tiskovine, elektronski podpis in napis na vozilu. Za izdelovanje celostne grafične podobe sem uporabila Adobova programa, in sicer InDesign in Illustrator, ter graditelja spletnih strani Squarespace za oblikovanje spletne strani. Za Squarespace sem se odločila, ker se na socialnih omrežjih vedno bolj promovira graditelje spletnih strani in slednje postaja najbolj popularno orodje za manjša podjetja, blogarje idr. v nasprotju s klasičnim razvijanjem spletnih strani. Nato na kratko primerjam tudi razliko med graditeljem in razvijalcem spletnih strani ter ugotavljam njune prednosti in slabosti, in sicer po naslednjih dejavnikih: čas izdelave, cena, videz, tehnična podpora.In the theoretical part of the diploma thesis, I discuss the theory of websites and their role and influence on customers as well as their corporate identity, its role, and key features such as logotype, colors, typography, etc. The empirical part was based on the purpose and final goal to create a website for the company Studio Amadeus, which mainly deals with photography, video production, and graphic design through the assistance of the Squarespace website builder. While simultaneously analyzing the use of Squarespace, I also determine the creation of a website through the following steps: a selection of topic, entry in Squarespace, the introduction of the use of Squarespace, and website design. We also create a complete graphic image of the company based on the following items of interest: logotype production, selected colors and typography, business card, printed business material, electronic signature and inscriptions on the business vehicle. I used Adobe\u27s programs InDesign and Illustrator and the Squarespace website builder to create a complete corporate graphic image. I chose Squarespace because website builders are being increasingly promoted on social media, thus becoming the most popular tool for smaller businesses, bloggers and others, as opposed to classic website development. Finally, I briefly compare the difference between a website builder and a website developer and identify their advantages and disadvantages, according to the following factors: production time, price, appearance, technical support