Among the multimedia content distribution services to the handheld receivers, mobile TV is a popular service. Digital Video Broadcast (DVB) networks have high capacity and coverage to perform a mass multimedia content distribution. The conventional DVB networks are designed to cover fixed receivers, which have a roof antenna. The handheld receivers have different configurations which cause weaker link budgets. Generally, a broadcast system is unidirectional and it does not have a feedback channel to ensure the reception of the data at the receiver side. On the other hand, cellular networks have more reliable bidirectional links with the handheld receivers. Individual multimedia transmission to each handheld receiver generates a huge load in...