Enhancing the Library Users\u27 Web Site Experience with Web Analytics

Many libraries routinely use web analytics, that is the collection and analysis of data about website usage, for the purposes of understanding and optimizing the library user\u27s experience on their web sites. This session will focus on how two libraries, the University of St Thomas and Macalester College, are using different tools to gather data about web site usage in an effort to discover how patrons are using their library\u27s web sites and whether they finding what they are looking for. Oberg and Durrant will give a brief overview of the tools that they are each using for this purpose - Google Analytics at the University of St. Thomas and LibData at Macalester College - and both will share how they are using the data gathered to change their library\u27s web sites to increase the success of their users\u27 experience