This study employs entitativity theory to explore how acknowledgment letters from various thankers (e.g., a group of beneficiaries, a charity) influence donors’ subsequent donation desires. This empirical research consists of three experiments. Study 1 reveals that an acknowledgment letter from a group of beneficiaries elicits more favorable subsequent donation desires than an acknowledgment letter from a charity. To shed light on the psychological mechanism underlying this effect, Study 2 shows that a categorical appellation can enhance the effects of an acknowledgment letter sent by a charity. Study 3 reveals that the influence of the thanker is stronger under no external pressure conditions (than under external pressure). The current stu...
In this thesis I introduce and empirically test the novel concept of an advance gratitude expression...
Gratitude can be a strong emotion, as can be indebtedness. Although historically in the social scien...
Recent research finds that people respond more generously to individual victims described in detail ...
Charities routinely send “thank you letters” and small gifts to express gratitude to donors but seek...
This study examines whether an organization’s charitable donation will prompt consumers who closely ...
This study develops a controlled laboratory experiment to examine the effects of personal recognitio...
Harbaugh (1998a) has shown theoretically that charities can increase the size of donations by public...
We randomize advertising content motivated by the psychology literature on sympathy generation and f...
Current studies on the effect of thank-you gifts on charitable giving are primarily based on the con...
Recognizing donors by revealing their identities is important for increasing charitable giving. We c...
Multiple sources of funding are becoming increasingly important for charitable organizations. Donati...
Nonprofits play a pivotal role in society, and individual donations are the backbone of these organi...
Individual donations are the main source of income for charitable organizations. This study aims to ...
Author original manuscript (pre-print)This study develops and tests a model that evaluates eight ant...
Multiple sources of funding are becoming increasingly important for charitable organizations. Donati...
In this thesis I introduce and empirically test the novel concept of an advance gratitude expression...
Gratitude can be a strong emotion, as can be indebtedness. Although historically in the social scien...
Recent research finds that people respond more generously to individual victims described in detail ...
Charities routinely send “thank you letters” and small gifts to express gratitude to donors but seek...
This study examines whether an organization’s charitable donation will prompt consumers who closely ...
This study develops a controlled laboratory experiment to examine the effects of personal recognitio...
Harbaugh (1998a) has shown theoretically that charities can increase the size of donations by public...
We randomize advertising content motivated by the psychology literature on sympathy generation and f...
Current studies on the effect of thank-you gifts on charitable giving are primarily based on the con...
Recognizing donors by revealing their identities is important for increasing charitable giving. We c...
Multiple sources of funding are becoming increasingly important for charitable organizations. Donati...
Nonprofits play a pivotal role in society, and individual donations are the backbone of these organi...
Individual donations are the main source of income for charitable organizations. This study aims to ...
Author original manuscript (pre-print)This study develops and tests a model that evaluates eight ant...
Multiple sources of funding are becoming increasingly important for charitable organizations. Donati...
In this thesis I introduce and empirically test the novel concept of an advance gratitude expression...
Gratitude can be a strong emotion, as can be indebtedness. Although historically in the social scien...
Recent research finds that people respond more generously to individual victims described in detail ...