Dream Fitness are a gym in the West Sussex coastal town of Bognor Regis and have been in business since 2013. They have recently faced challenges in their marketplace such as the introduction of a new competitor which has caused them to consider adapting their marketing strategy in order to more deeply embed themselves into the community. The purpose of this study was to examine the effectiveness of implementing a cause-related marketing approach into the business as well as how this can impact Dream Fitness’s brand equity. From these findings, recommendations have been made to Dream Fitness as to how they can integrate the findings of this research to benefit their business. The data instrument used to collect the data was a focus group ...
American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user th...
Today it is popular and even trendy for companies to get involved in and support charity efforts o...
Cause Related Marketing (CRM) is a phenomenon which has gained impetus in the New Zealand market ove...
In an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become ...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
The use of cause‐related marketing (CRM) is increasing around the world and provides benefits to bot...
Marketing and advertising practitioners are currently matching up a brand with a cause and broadcast...
Investment in Cause-Related Marketing (CrM) is growing, as consumers are becoming more socially conc...
Cause Related Marketing has increasingly became a prevalent and meaningful part of a company’s marke...
Corporate social responsibility has received considerable attention within both the academic and bus...
Nowadays, it is not enough for companies to only focus on their business operations and financial pe...
Purpose: The aim of this paper is to explore corporations' online cause-related marketing efforts an...
Introduction: Research claims that it is hard to divide the responsibility for the local community b...
Study of small business owners in Nebraska reveals reluctance to make judgements about tactics inten...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user th...
Today it is popular and even trendy for companies to get involved in and support charity efforts o...
Cause Related Marketing (CRM) is a phenomenon which has gained impetus in the New Zealand market ove...
In an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become ...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
The use of cause‐related marketing (CRM) is increasing around the world and provides benefits to bot...
Marketing and advertising practitioners are currently matching up a brand with a cause and broadcast...
Investment in Cause-Related Marketing (CrM) is growing, as consumers are becoming more socially conc...
Cause Related Marketing has increasingly became a prevalent and meaningful part of a company’s marke...
Corporate social responsibility has received considerable attention within both the academic and bus...
Nowadays, it is not enough for companies to only focus on their business operations and financial pe...
Purpose: The aim of this paper is to explore corporations' online cause-related marketing efforts an...
Introduction: Research claims that it is hard to divide the responsibility for the local community b...
Study of small business owners in Nebraska reveals reluctance to make judgements about tactics inten...
This study measured how consumers feel about firms that use cause-related marketing (CRM) and the ch...
American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user th...
Today it is popular and even trendy for companies to get involved in and support charity efforts o...
Cause Related Marketing (CRM) is a phenomenon which has gained impetus in the New Zealand market ove...