Storycraft: the importance of narrative and narrative skills in business

Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a gap in our understanding of narrative in business, and highlights how skills associated with Arts and Humanities subjects are valued and sought out in business contexts