Advertising and America’s Youth

Americans have become increasing more “connected” to media through technological advances over the last decade. Unfortunately, the more innovations we adopt, the more vulnerable we become as consumer targets Adults are certainly not alone in the thirst for obtaining the latest technological gadgets – most young Americans know more about technology, the Internet, and media than their parents. However, each time a child watches television, uses a computer, or reads a magazine they are bombarded with advertisements and media messages - and it does not stop there. Major contracts with agencies and Primedia’s Channel One news have brought advertising into schools. While technical know-how has great benefits for youth, children have become the largest and most heavily targeted group by advertising campaigns. It is therefore important to understand how advertising is impacting and influencing youth