Strategic Responses to Business Slowdown Due to the 9-11 Terrorist Attack

The purpose of this project was to analyze the business slowdown in New York City following the September 11, 2001 attack on the World Trade Center. In a three-phase project we focused first, on the restaurant industry and, later, on hotels and Bed & Breakfasts. We sought to record responses to the dramatic drop in business and to identify creative approaches employed to maintain economic viability. We hope that the lessons learned in New York might help the tourism industry in other locations around the world if affected by similar dramatic circumstances