Citrus (close-up)

After easy peelers in November 2010 and grapefruit in June 2011, FruiTrop now reviews the international fresh orange market in its annual section devoted to winter citrus. What are the options for attempting to relaunch consumption on the mature markets in the rich countries? How can the trade benefit from the margins for growth still available in Eastern Europe or on the domestic markets in producer countries? These questions are addressed here. In addition to forecasts for the coming winter season, this section is also the occasion to take a close look at Morocco, a strongly growing citrus producing country where growers aim at doubling the harvest by 2020. (Résumé d'auteur