Human-centered design of games using an interactive TV platform

Electronic games are among the most propagated markets in media economy. Now, a shift is taking place to use innovative control schemes and media to reach a yet untapped audience previously deterred by technological barriers. At the same time, research suggests to furnish user interfaces and production applications with hedonic qualities. The thesis determines key success factors to reach new users with computer games by broadcasting interactive {TV} games with {SMS} as a return channel. Previous games are analysed and user requirements determined. A game application is developed and subjected to usability tests, examining the connection between game usability, gameplay concept and entertainment, and determining the main fun drivers. Particular attention is paid to the leap between the two separate mass media by observing the eye movements of users while playing