Exploring local cultural perspectives in user interface development in an Indian offshoring context: a view from the UK

In this paper, we present the results of an exploratory case study on the impact of culture on software development in an offshoring context in India. Our research aims to understand the role of culture in outsourced software development. We interviewed human-computer interface professionals such as frontend developers, user interface designers and usability specialists working for a software development outsourcing vendor in India. The interviews were analysed for occurrence of common themes. Thereafter the cultural models of Hofstede and Hall were used to make sense of these emerging themes.. Our results indicate that cultural influence occurs and has an overarching influence in software development. Three proposals are made in response to the cultural issues highlighted