The Co-creation design framework

Co-creation is a valuable activity for organisations, but it can be costly if there is limited understanding of when co-creation is appropriate and for what purpose. Frow et al. (2015) developed the Co-Creation Design Framework as a strategic management and reflection tool for co-creative activity, with the view of helping firms to plan for and seek out co-creative innovation opportunities. However, there are notable limitations: the framework is firm centric, expert reliant and product development focused. By analysing case studies of Masters Student projects which encompass the contexts of social innovation and service design, the current study expands the framework scope. A Developed Co-Creation Design Framework is presented with adaptations and additions to the original, creating a strategic management tool which can be used in product, service and social innovation within an education setting. Directions for future research are given to help expand and refine the framework further