Sociological self-understanding is that the frequency of economic topics in sociology has peaked twice: first during the classical era between 1890 and 1920 and second af-ter Mark Granovetter’s often cited 1985 article. This paper tests this established view using all JSTOR sociology articles from 1890 to 2014 (142,040 articles, 157 journals). Combined topic and multilevel modeling found strong evidence for the first peak but the proportion of economics topics has also been decreasing over the past century. The emergence of the New Economic Sociology as a subdiscipline of sociology had less to do with an increased focus on general economic issues and more to do with an increased topic mix of organization and social theory. The paper shows t...