'Lalis' Business Plan

Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021"Lalis" is a company whose activity consists of selling an experience, an experience that is divided into hosting and carrying out activities. "Lalis" arises from the needs of families who spent a long time in confinement in small spaces, such as city flats, and after so long their family relationships have deteriorated and they want to do something different in their next holiday. Families who live the "Lalis" experience will be introduced to the rural world through accommodation and activities of all kinds in an unbeatable setting, Benassal. The main characteristics that define "Lalis" and therefore, what differentiates them from the competition is that their mission is to educate through activities in sustainability values for both children and adults and to strengthen family bonds. Lalis' target segment is families, but families with children from 5 to 18 years old, with their main residence in the city, with an income above the Spanish average, and with parents involved in the education of their children in values. Throughout this document, the different plans will be developed to make the operation of "Lalis" viable, as the idea and the business opportunity have already been validated through different processes. Starting with the strategic study of the external and internal environment, studying the rural tourism sector, the competition and the resources and capacities of "Lalis". Next, a marketing plan has been designed and quantified in order to achieve the sales, positioning and profitability objectives. Another important part of the document is the operations plan, where the design of processes and services can be observed. We also find the part that refers to human resources, where we find the organisation chart of the company, the recruitment and selection process with the main functions and characteristics that the employees of "Lalis" must fulfil. Finishing, we find the financial plan, with which we know the initial investment that "Lalis" needs, the forecast of costs and income throughout the first year of operation of the company. We must not forget the contingency plans, which provide guidelines for eight possible changes that may occur during the course of the economic activity and how to solve them. The main legal aspects to be taken into account by "Lalis" are also discussed. And finally we have a chronogram for the planning of the actions to be carried out in the first months of the company's operation