Defence date: 25 September 2014Examining Board: Prof. Piero Gottardi, EUI, Supervisor Prof. Árpád Ábrahám, EUI Prof. Ludovic Renou, University of Essex Prof. Jean Marc Tallon, Paris School of EconomicsThis thesis investigates how the theoretical predictions of traditional economic models change when the assumption of Bayesian decision making is relaxed. Bayesian decision theory assumes that decision makers are able to perfectly describe their state space and assign a single prior to every possible event. The theory of unawareness relaxes the first assumption by allowing decision makers to be aware of some contingencies and unaware of others. The theory of ambiguity relaxes the second assumption and allows decision makers to prefer known...