The role of personal issue salience in citizens' representation via parties : the Swiss case

First published online on 6 February 2014Policy congruence between parties and their voters is a prerequisite for the latter's representation. Related research typically focuses on the left-right dimension. We contribute to this literature by conceiving the alignment between citizens and political elites as congruence on issues that individual citizens consider important (salience-based congruence). Furthermore, we approach salience from the citizen's perspective and measure it at the individual level. Based on data from the Swiss Election Study (2007), we demonstrate that the assessment of party representation changes once we take salience into account. Policy congruence on salient issues is high and niche parties perform better than mainstream parties. Our arguments and findings about the role personal issue salience plays at the individual and party levels have important repercussions for contemporary debates on representation and policy congruence