The purpose of this thesis is to analyse the impact ad-blockers have on the online advertising industry. The thesis aims at (1) finding out the characteristics of ad-block users, (2) discovering the motivations behind whitelisting a website, and (3) examining people’s willingness to whitelist and pay for content on the Internet. In conclusion, the thesis identified poor advertising practices as the main contributor to the popularity of adblockers. Nevertheless, people are still willing to view ads, as thanks to them, almost all content on the Internet is accessible free of charge. While whitelisting reminders can be a good tool to gain back consumers, the most effective method is to improve the quality of ads
Compared with online advertising industry, there is an even faster increase of ad blocker usage, whi...
An increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive a...
An increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive a...
This thesis explores the motivations of online users to avoid online advertising by employing ad blo...
Online advertising developed in 1994 as a means of financing website content production, but a const...
The thesis analyses the ad blocking phenomenon and explains the importance of online advertising as ...
The introduction of ad blocking software provides consumers with a mechanical means to avoid adverti...
Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread ...
Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning...
The rapid spread of ad blockers potentially threatens the sustainability of the hitherto dominant bu...
Online advertising has emerged as one of the major business models on the Internet. Publishers rely ...
The rise of Ad-Blockers has prompted discussions about whether the online advertising has become a n...
The purpose of this thesis is to analyze the impact adblockers have on mobile advertising industry. ...
This Bachelor’s thesis studies the impact adblocking is having on online advertising. The goal was t...
Ad-blocking browser extensions The thesis focuses on ad-blocking browser extensions which are consta...
Compared with online advertising industry, there is an even faster increase of ad blocker usage, whi...
An increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive a...
An increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive a...
This thesis explores the motivations of online users to avoid online advertising by employing ad blo...
Online advertising developed in 1994 as a means of financing website content production, but a const...
The thesis analyses the ad blocking phenomenon and explains the importance of online advertising as ...
The introduction of ad blocking software provides consumers with a mechanical means to avoid adverti...
Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread ...
Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning...
The rapid spread of ad blockers potentially threatens the sustainability of the hitherto dominant bu...
Online advertising has emerged as one of the major business models on the Internet. Publishers rely ...
The rise of Ad-Blockers has prompted discussions about whether the online advertising has become a n...
The purpose of this thesis is to analyze the impact adblockers have on mobile advertising industry. ...
This Bachelor’s thesis studies the impact adblocking is having on online advertising. The goal was t...
Ad-blocking browser extensions The thesis focuses on ad-blocking browser extensions which are consta...
Compared with online advertising industry, there is an even faster increase of ad blocker usage, whi...
An increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive a...
An increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive a...