Add to ORKGThe booming Chinese luxury market provides a worthwhile topic for marketing researchers. Based on the theory that consumption can be affected by both cultural and political factors, in this paper the authors analyse the influence of traditional cultural values (face, harmony, moderation and ordering relationship) and political ideologies (Maoism and Deng's theory) on individuals' materialism and luxury consumption desire (LCD) in China. This paper outlines a conceptual model and a set of linked hypotheses for future research in this area.11 page(s
East Asia has recently become the biggest and fastest growing market for Western branded luxury good...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers acco...
The booming Chinese luxury market provides a worthwhile topic for marketing researchers. Based on th...
China is now the second largest luxury market in the world. This study examines the effect of tradit...
Purpose: Analyze the influence of traditional cultural values (face, harmony, moderation and respect...
This paper explores the different effects of two Chinese traditional cultural values on individuals'...
The purpose of this research is to explore the perceptions of the Chinese middle classes’ luxury con...
The main assumption of this thesis is existence of traditional and modern values in the Chinese soci...
As a central driving force in modern consumer society, it is widely agreed that materialism is assoc...
International audienceThis Chapter investigates Chinese consumer perception and motives regarding lu...
Demand in the luxury market is consistently growing with the demand from individuals as their buying...
Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces be...
With the dynamic growth of the luxury consumptions in China and the factor that Chinese market has b...
This study examines the role of cultural values and political ideologies in the development of mater...
East Asia has recently become the biggest and fastest growing market for Western branded luxury good...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers acco...
The booming Chinese luxury market provides a worthwhile topic for marketing researchers. Based on th...
China is now the second largest luxury market in the world. This study examines the effect of tradit...
Purpose: Analyze the influence of traditional cultural values (face, harmony, moderation and respect...
This paper explores the different effects of two Chinese traditional cultural values on individuals'...
The purpose of this research is to explore the perceptions of the Chinese middle classes’ luxury con...
The main assumption of this thesis is existence of traditional and modern values in the Chinese soci...
As a central driving force in modern consumer society, it is widely agreed that materialism is assoc...
International audienceThis Chapter investigates Chinese consumer perception and motives regarding lu...
Demand in the luxury market is consistently growing with the demand from individuals as their buying...
Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces be...
With the dynamic growth of the luxury consumptions in China and the factor that Chinese market has b...
This study examines the role of cultural values and political ideologies in the development of mater...
East Asia has recently become the biggest and fastest growing market for Western branded luxury good...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers acco...