Consumer demographics and behaviour : markets are people

Part 1. Basic issues: market size and composition. 1.The making of markets -- 2. Perspectives on consumer behaviour -- 3. Towards consumer demographic perspectives -- Part 2. Demographic change, markets and consumption. 4. Population growth in global markets -- 5. Growth of global markets -- 6. Life cycle: consumption, consumer income and savings -- Part 3. Consumption, income, age, cohort and gender. 7. Consumer allocation patterns -- 8. Market segmentation and income distribution -- 9. Age, preferences and market segmentation -- 10. Gendered preferences and one-person households -- 11. Age and product substitution and cohort preferences -- 12. Demographic perspectives on consumer behaviour and implications for the future.Part 1. Basic issues: market size and composition. 1.The making of markets -- 2. Perspectives on consumer behaviour -- 3. Towards consumer demographic perspectives -- Part 2. Demographic change, markets and consumption. 4. Population growth in global markets -- 5. Growth of global markets -- 6. Life cycle: consumption, consumer income and savings -- Part 3. Consumption, income, age, cohort and gender. 7. Consumer allocation patterns -- 8. Market segmentation and income distribution -- 9. Age, preferences and market segmentation -- 10. Gendered preferences and one-person households -- 11. Age and product substitution and cohort preferences -- 12. Demographic perspectives on consumer behaviour and implications for the future.213 page(s