The Influence of student engagement levels on satisfaction and behavioural intentions

The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.10 page(s