Add to ORKGThis research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).1 page(s
Consumers are increasingly demanding authentic products, experiences, and brands. Although brand aut...
This article empirically examines the value derived by consumers through their use and consumption o...
This article empirically examines the value derived by consumers through their use and consumption o...
Although brand authenticity is gaining increasing interest in consumer behavior research and manager...
Although brand authenticity is gaining increasing interest in consumer behavior research and manager...
This research furthers our understanding of brand authenticity by conceptualising and measuring rela...
2013-08-06This dissertation investigates consumer’s perceptions of brand authenticity, genuineness i...
Purpose - Consumer demand for authentic brands is steadily rising. With increased pressure to accomm...
Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture...
International audienceConsumers respond positively to brands they perceive to be authentic. They use...
Celebrity brand authenticity is introduced as a construct that represents consumer perceptions of ce...
The concept of authenticity is gaining interest in research and managerial practice. While the focus...
Consumers are increasingly demanding authentic products, experiences, and brands. Although brand aut...
This article empirically examines the value derived by consumers through their use and consumption o...
This article empirically examines the value derived by consumers through their use and consumption o...
Although brand authenticity is gaining increasing interest in consumer behavior research and manager...
Although brand authenticity is gaining increasing interest in consumer behavior research and manager...
This research furthers our understanding of brand authenticity by conceptualising and measuring rela...
2013-08-06This dissertation investigates consumer’s perceptions of brand authenticity, genuineness i...
Purpose - Consumer demand for authentic brands is steadily rising. With increased pressure to accomm...
Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture...
International audienceConsumers respond positively to brands they perceive to be authentic. They use...
Celebrity brand authenticity is introduced as a construct that represents consumer perceptions of ce...
The concept of authenticity is gaining interest in research and managerial practice. While the focus...
Consumers are increasingly demanding authentic products, experiences, and brands. Although brand aut...
This article empirically examines the value derived by consumers through their use and consumption o...
This article empirically examines the value derived by consumers through their use and consumption o...