Critical multimodal studies of popular culture

1.From Multimodal to Critical Multimodal Studies through Popular Discourse / Sumin Zhao -- pt. I Methodological and Theoretical Challenges -- 2.Revisiting Cinematic Authorship: A Multimodal Approach / John A. Bateman -- 3.The Television Title Sequence: A Visual Analysis of Flight of the Conchords / Monika Bednarek -- 4.The Strategic Use of the Visual Mode in Advertising Metaphors / Charles Forceville -- 5.Japanese Street Fashion for Young People: A Multimodal Digital Humanities Approach for Identifying Sociocultural Patterns and Trends / Lay L. O'Halloran -- pt. II Key Issues in Contemporary Popular Culture -- 6.Multimodal Constructions of the Nation: How China's Music-Entertainment Television Has Incorporated Macau into the National Fold / Lauren Gorfinkel -- 7.A Multimodal Analysis of the Environment Beat in a Music Video / Judith Leah Cross -- 8.Representations of the Institutional `Self' in Web-Based Business News Discourse / Sabine Tan -- 9.Selling the `Indie Taste': A Social Semiotic Analysis of frankie Magazine / Sumin Zhao -- 10.From Popularization to Marketization: The Hypermodal Nucleus in Institutional Science News / Kay L. O'Halloran -- pt. III New Audienceship and Authorship in Popular Discourse -- 11.Telling a Different Story: Stance in Verbal-Visual Displays in the News / Dorothy Economou -- 12.Point of View in Picture Books and Animated Film Adaptations: Informing Critical Multimodal Comprehension and Composition Pedagogy / Len Unsworth -- 13.Points of Difference: Intermodal Complementarity and Social Critical Literacy in Children's Multimodal Texts / Angela Thomas -- 14.Bullet Points, New Writing, and the Marketization of Public Discourse: A Critical Multimodal Perspective / Theo Van Leeuwen -- 15.Toward a Semiotics of Listening / Theo Van Leeuwen.272 page(s