Add to ORKGGreen Power Electricity (GPE) as an environmentally friendly product has not been researched well from consumer behaviour angle in the past. As a part of a major study, pilot study was conducted to explore the hunch of the researchers that awareness and up-take of GPE is very low in Australia. The results indicate that this hunch is valid and detailed study is necessary to find out the differences between users and non-users of GPE so that the marketing programs for GPE can be fine-tuned for its promotion. The pilot study also validated some of the variables to be used in the proposed model.8 page(s
Green Energy (GE) or Renewable Electricity (RE) generally means electricity generated from renewable...
The extent to which deregulation increases the competitiveness of retail electricity markets depends...
This article presents the results of the first large-scale mail survey of non-residential green pow...
This study aims to identify factors differentiating users and non-users of GPE (Green Power Electric...
This study aims to identify key factors differentiating users from non-users of GPE (Green Power Ele...
In this paper, a research model and a list of hypotheses are developed to study the various factors ...
Green electricity products are increasingly made available to consumers in many countries in an effo...
Sultan, P ORCiD: 0000-0003-3856-4592; Williams, GA ORCiD: 0000-0002-1645-6104Green energy has attain...
Green electricity products are increasingly made available to consumers in many countries in an effo...
Green electricity tariffs are one means by which green consumers can contribute to a more sustainabl...
Green energy has attained important research attention among academics and practitioners across the ...
Green electricity products are increasingly made available to consumers in many countries in an effo...
Consumption of green energy is an important step toward meeting societal demand for reducing the car...
Green Power schemes offer electricity from renewable energy sources to customers for a higher price ...
The purpose of this paper was to provide an insight on the Australian consumer dynamics on green ene...
Green Energy (GE) or Renewable Electricity (RE) generally means electricity generated from renewable...
The extent to which deregulation increases the competitiveness of retail electricity markets depends...
This article presents the results of the first large-scale mail survey of non-residential green pow...
This study aims to identify factors differentiating users and non-users of GPE (Green Power Electric...
This study aims to identify key factors differentiating users from non-users of GPE (Green Power Ele...
In this paper, a research model and a list of hypotheses are developed to study the various factors ...
Green electricity products are increasingly made available to consumers in many countries in an effo...
Sultan, P ORCiD: 0000-0003-3856-4592; Williams, GA ORCiD: 0000-0002-1645-6104Green energy has attain...
Green electricity products are increasingly made available to consumers in many countries in an effo...
Green electricity tariffs are one means by which green consumers can contribute to a more sustainabl...
Green energy has attained important research attention among academics and practitioners across the ...
Green electricity products are increasingly made available to consumers in many countries in an effo...
Consumption of green energy is an important step toward meeting societal demand for reducing the car...
Green Power schemes offer electricity from renewable energy sources to customers for a higher price ...
The purpose of this paper was to provide an insight on the Australian consumer dynamics on green ene...
Green Energy (GE) or Renewable Electricity (RE) generally means electricity generated from renewable...
The extent to which deregulation increases the competitiveness of retail electricity markets depends...
This article presents the results of the first large-scale mail survey of non-residential green pow...