Satisfaction on employee retention - A quantitative research : A quantitative research

Background: Employee retention is a theory about retaining employees. An organization with a high employee turnover may have trouble with increased costs in the form of hiring new employees and replacement costs, given that their employees are leaving by choice. Employees are seen as a company’s most important assets since they are the ones delivering value and satisfaction to the customers, and should therefore be treated accordingly. Previous studies have focused on attracting new employees, however, keeping the employees within the company for the long run is equally as essential for the success of a business. Purpose: The purpose of this paper is to explain the relationship of satisfaction, towards employee retention. Hypotheses: H1: There is a positive relationship between employee empowerment and employee retention. H2: There is a positive relationship between employee engagement and employee retention H3: There is a positive relationship between employee branding and employee retention Methodology: This research had an explanatory approach, where a cross-sectional research design was used. Furthermore, an online self-completion questionnaire was conducted. Conclusion: Based on this research, it was proven that employee engagement and employee branding had a positive relationship towards employee retention